Senior Spirit Online

Mind - Body - Spirit
Domains for Sale

Making the World a Better Place - One Domain At a Time

For additional information:
DomainMatchmaker@yahoo.com

Copyright 2010 EECassey

The largest generational segment tracked by Forrester Research Inc., the 100 million-strong Baby Boomer group, is more inclined to consume than create online social content, according to InternetRetailer.com.  Reportedly, Baby Boomers are more likely to read blogs, listen to podcasts, watch user-generated video, or read online forums and customer ratings, according to the report, “How to reach Baby Boomers with social technologies,” by Forrester analyst Jeremiah Owyang.  Only 24% of Boomers aged 43 - 52 and 14% of Boomers aged 53 - 63 are active in online social communities targeting their interests.

To reach Baby Boomers, this suggests that one start with sponsoring or creating social content since they’re not as willing to create blogs, videos, or audio, and also suggests allowing Boomers to share their opinions with others by enabling comments, ratings, and rankings on web sites.

According to a report released March 28, 2008 by AARP,  while older Americans 65+ have a limited awareness of new technologies, they are willing to use a wide variety of items if they were available to maintain social contact, gather information, be safe at home, and promote their personal health and wellness.  Click here to read report.